With the help of SEO Training in Lahore, you will understand that website is considered to be the great if you have used relevant and best keywords and also content is engaging. The essential thing in SEO is URL which must be in order and also good so that search engines gets satisfied with it from SEO point of view.

• Simple URL: A good URL is the url that is easy to understand and reflects properly the main page. URL should be simple in such a way that it should depict the website or web page is about what. If URL contains unnecessary numbers or characters, it is useless from SEO point of view.
• Incorporate keywords: Incorporate keywords in the content of landing page, also include them in URL structure. If keywords in your URLs makes the web pages or website more interesting if original search terms are the same which user is looking for. In SEO Training in Lahore, you will learn how to incorporate keywords in the url.
• URL length: The length of URL should be short and easy to remember. Long URLs are not good for SEO. Therefore, URL should be composed in a such a way that it depicts the content clearly.
• Canonical tags: When users type a URL, there are numerous ways which will lead them to the same page which search engines considers duplicate content that affects on SEO ranking. To resolve it, canonical tag is used to prevent from the duplicate content. In SEO Training in Lahore, you will also learn about canonical tags.
• Avoid useless characters: Use keywords in the URL and separate the words with the help of a hyphen. Avoid using underscores, asterixis etc.

In Pakistan, there are numerous IT training centers that provide quality SEO Training in different cities. ITHeight has been offering SEO Training from last few years and has been covering it from scratch till advanced level. Visit ITHeight and avail SEO Training in Lahore to learn more about SEO friendly URLs.

Social media surrounds everyone and businesses are considering it one of the best marketing strategy. About 20% of users are using social media platforms to get their desired information about business. In Social Media Marketing Training in Lahore, you will understand that social media marketing technique is used to increase the social media presence. On social media channels, content should be relevant. If you are having accounts on every social media channel, then ensure to manage all of the social media channels regularly and carefully.

• Ignorance of Feedback: It is referred to both good and bad feedback. Clients prefers to hear from the brands which they follow. The best way is to interact with your clients through comments, messages. The more you interact with your clients, the more chances will be of good experience and good feedback. It has been demonstrated that 71% of clients having a good experience with brand mostly recommend it to others. In Social Media Marketing Training in Lahore, you will be taught about how to handle clients feedback whether it is negative or positive.
• Post Content Manually: To create content and manage social media channels are one of the toughest tasks. It requires a lot of effort and time which is the main reason of failing of business to update the social media channels frequently. There are numerous tools which can help in social media optimization such as Hootsuite, Sprout Social, Buffer etc.
• No Content Optimization: Use of hashtags are common on Instagram but not on Facebook. Each social media platform has their own best features, ideal posts, posting time. Therefore, each social media channel is required for optimization. In Social Media Marketing Training in Lahore, you will also learn about content and social media optimization which is essential for every social media channel.

Social Media Marketing is one of the essential marketing technique that helps businesses to grow faster. In Pakistan, ITHeight has been offering top quality Social Media Marketing Training that covers numerous social media channels. Visit ITHeight and get Social Media Marketing Training in Lahore to learn about common social media marketing mistakes.

Content marketing is about the content that is engaging, informative and useful for readers. In SEO Training in Lahore, you will understand that nowadays, content marketing has become important for Google and other search engines which mainly focus on value-adding their users.

Content marketing is designed to grab the attention of users through numerous ways. It can be done to increase page per views per visitor, to decrease bounce rate, to improve website rank on search engine,  increase the stay time of users on website. With the help of SEO Training in Lahore, you will understand that content marketing is a strategy which is not only done on website, it can be done by implementing the techniques of social media marketing, email marketing, press release etc.

• Credible: Content should be credible as much as it must addresses the brand image. It helps businesses to become a reliable source for users and clients.
• Engaging: The best content marketing is the one in which content is composed in such a way that it helps in increase user engagement. Good content must be relevant to the target audience. In SEO Training in Lahore, you will also be taught how to compose an engaging content for readers.
• Educational: The main point of content marketing is to increase brand awareness among users. A powerful and strong content must be written in such a way that it helps users in different ways.
• Authoritative: To show more authoritative as compared to others in the same niche will help your business to rule better than them as it helps in building trust between you and clients.

In Pakistan, ITHeight has been offering SEO Training from last few years and covers from basics till advanced level using latest SEO techniques, tools and tips. Content marketing is also a part of SEO. Visit ITHeight and avail SEO Training in Lahore to learn how to compose an engaging content for content marketing purpose.

Every blogger must add Google Adsense in their blog as Google offers the blogger to link some ads to their blogs. Once the ad is clicked by user, Google will pay its amount to you which has become one of the best way of online earning through blogging. In Web Development Courses in Lahore, Google Adsense will be covered from account creation till the integration of it in the websites.

• Contact Us, About Us, Privacy Policy Pages: Contact Us, About Us, Privacy Policy Pages, these three web pages plays a great role in getting Google Adsense account approved. If your website does not have these three web pages, Google will reject your application for Google Adsense account. In Contact Us page, contact me form should be incorporated that must includes the fields of name, email address, social media accounts. About Us page must contain the content about yourself or blog. Privacy Policy web page must include the content about privacy policies of your website.
• Domain name: For Google Adsense account, .com domain is the best and easy for instant approval.
• Traffic: Most of the advertisers thinks that website traffic is not a factor for getting Google Adsense account. However, website traffic matters a lot for Google Adsense. Increase your website traffic from search engine then you will be able to get huge profit over Google Adsense. In Web Development Courses in Lahore, you will also learn the tips to increase website traffic.
• Design: The website design is one of the essential factor in getting Adsense account. If your website is created in such a way that it is user-friendly and getting huge amount of traffic from search engines. Your website should be simple, user and search engine friendly.
• Name, Age and Email Verification: For Google Adsense account application, make sure that correct information such as name, email address and age should be provided as after submission, these information won’t be changed. In Web Development Courses in Lahore, you will also be taught how to enter the details in application form for Google Adsense account.

In Pakistan, ITHeight has been offering numerous IT trainings in different cities. ITHeight also offers Web Development (WordPress) Training that covers Google Adsense also. Visit ITHeight and get Web Development Courses in Lahore and learn the tips for Google Adsense account before applying.

To compose a content for search engine, it is not an easy task. Before working on SEO campaign, more focus should be on optimized content writing. In SEO Training in Lahore, you will come to know that search engine is completely different from human as it does not read content like human. To compose a content for ranking better on search engine, rules of search engine must be followed. It has been said that Content is King in SEO.

• Title optimization: Title should be chosen at first carefully when composing optimized content for search engine. Keywords must be used in title as search engines looks at the title first. Keywords should be incorporated in such a way that it don’t annoy the reader. For the best keyword research, use Google Keyword Planner. In SEO Training in Lahore, Google Keyword Planner will be used for keyword research.
• Meta Description: Meta description is one of the essential factor for SEO content. Meta description is defined as a brief summary of web page of a website. It should be of less than 150 characters that is set by search engines. Use the keywords of title in meta description.
• Heading tags: To structure the content, optimization of heading tags are also required. Use keywords in heading tags i.e. h1, h2 and h3 tags which are good for search engines. With the  help of SEO Training in Lahore, you will understand the importance of heading tags in SEO.
• Keyword density: Keyword density is very essential factor in SEO content and keywords should be used between 2-3% in the content as compared to the use of words in the content.
• Keywords: Keywords must be added in the first and last sentence of the content as it helps in gaining better rank on search engines.

In Pakistan, there are very few training center that offers quality SEO from basics till advanced level. Among those training centers, ITHeight has become one of the training center that has been offering SEO Training from last few years. In SEO Training at ITHeight, content writing is also covered in detail. Visit ITHeight and get SEO Training in Lahore to learn how to compose SEO friendly content.

With the help of Social Media Marketing Training in Lahore, you will understand that Pinterest has become one of the popular social media platform which every person from the world use it. Pinterest is a platform where images are uploaded and saved are known as pins and other media contents can also be uploaded which are referred as pinboards.

• Huge traffic: Pinterest is one of the social platform which has outranked both Facebook and Twitter in terms of traffic. If any company is looking for huge traffic, then Pinterest is the best way. Social Media Marketing Training in Lahore will teach how to use Pinterest for your business.
• Built-in feature of SEO: Whenever a user post an image to the pinboard, Pinterest creates a stored link which is known as a backlink and those backlinks can help in boost search engine results for SEO.
• Female market: It has been demonstrated that 65% of the women are using Pinterest. Nowadays, more than 85% traffic is generated by women. Now, it has been proved marketing should be done for female demographics.
• Best marketing platform: Pinterest is one of the best social media platform for every business as 87% of the users on Pinterest do online shopping. Therefore, every company should use Pinterest in their marketing strategy. Promoted pins are the version of Pinterest’s ads which are used for marketing and promoting brand or products purpose. In Social Media Marketing Training in Lahore, you will also learn how to use your Pinterest account for marketing purpose.

Social Media Marketing technique has proven to be one of the effective marketing strategy that nowadays every company is utilizing it in their marketing plan. In Pakistan, ITHeight has become one of the best IT training center that provides quality trainings. ITHeight covers Pinterest platform in its Social Media Marketing training. Visit ITHeight and get Social Media Marketing Training in Lahore to get knowledge about advantages of Pinterest.

In SEO Training in Lahore, you will learn that in the competitive market, SEO has been considered one of the best marketing strategy. SEO is the abbreviation of Search Engine Optimization. It is a method in which we optimize a website according to the rules of search engines and create backlinks to increase the website traffic. Every company must incorporate SEO in their marketing plan.

On internet, there are unlimited categories of listings. In SEO Training in Lahore, you will also learn that when a user search for something on search engine, the user will get the results related to his query. User will not get only ten results related to his query, he will get a huge list of relevant results. Therefore your website should be optimized with relevant keywords. Also fresh and optimize content should be created according to the rules of search engines in order to rank a website on the first page.

First page ranking is essential for every company as every user prefers to open the website which is on the top of search engine results page or on the first page of search engine. Usually user avoid checking the second page of search engines. Therefore, only quality content and backlinks can improve the rank of a website.

It has been said that in SEO, Content is King. In content, keywords are placed and utilized in such a way that they appear natural on search engines and website content also. Therefore, content should be of high quality. If low quality of content is composed, your SEO method won’t work well. As a result, your website ranking will get down on search engine. In SEO Training in Lahore, you will be taught how to compose content according to rules of search engines. Only those website gets a better rank which creates quality and optimized content. Google prefers top quality, fresh and optimized content.

In Pakistan, ITHeight has been considered one of the best SEO Training institute in different cities. ITHeight covers SEO from basics till advanced level and has been offering it from last few years. Visit ITHeight and get SEO Training in Lahore to understand the importance of SEO for website.

While business is of small sized or large sized, social media marketing still plays a huge role as one of the effective marketing strategy. In Social Media Marketing Training in Lahore, you will learn that each social media platforms has its own importance and value for businesses. In social media platforms, content should be posted or created in such a way that it helps in grabbing the attention of user and also helps in increase company sales, revenues, ROI etc.

Facebook: The recent research has shown that Facebook has now more than 2.5 billion users globally. Nowadays, Facebook has become one of the best way to promote online business and for online shopping as well. Facebook provides one of the best ROI for the companies. To improve marketing strategy and brand awareness using Facebook, quality content, interesting video, relevant images should be uploaded and shared. Usage of Facebook Fan Page can also help your business to increase its brand awareness among social media users if a good call to action in it is applied. In Social Media Marketing Training in Lahore, Facebook social media platform will be covered in detail.

Instagram: It has been demonstrated that there are more than 1 billion users on Instagram and more than 300 million Instagram stories have been shared on Instagram until now. Visual storytelling, photos, brand awareness, user engagement and creating relationships can be done using Instagram platform. While creating a post of image or video, use hashtags as much as you can.

LinkedIn: There are more than 500 million users on LinkedIn globally. Users of every field such as small or large companies, photographer, teachers, engineers, students etc. can be seen on LinkedIn. LinekdIn is such a great platform where recruiters find the best job for potential candidates. LinkedIn is a social media platform where community of people through connections can share their stories, updates, news or events which can support your business also. Portfolios, videos, blogs, images, SlideShare presentations related to your business can be uploaded on your profile in order to increase brand awareness. Recommendations and endorsements can also be helpful. In Social Media Marketing Training in Lahore, you will learn that LinkedIn has become one of the essential social media platform for both company and personal purpose.

There are other social media platforms as well such as Twitter, YouTube, Pinterest etc. which are helpful for companies as well. In Pakistan, ITHeight has been offering Social Media Marketing Training from last few years and covers six major social media channels. Visit ITHeight and get Social Media Marketing Training in Lahore to get more knowledge about social media platforms which are essential for every business or company.