In the era of advanced digital marketing, social media marketing is playing an effective role. With the passage of time, social media is continuously growing and evolving. With the help of Social Media Training in Lahore, you will understand that companies are utilizing marketing for their business to expand further, to increase sales and increase website traffic. For every marketing strategy, it is important to know which strategy is cost effective and provides the best marketing opportunity.

• Free availability: Social media marketing is free of cost and easy to operate and paid campaigns can be created for marketing and business growth purpose and also to inform large number of audiences. In Social Media Training in Lahore, you will also learn that social media is free of cost.
• More brand awareness: Social media marketing has been considered one of the best and cost-effective marketing methods that utilizes content in order to increase the visibility of your business. With the help of social media marketing, business awareness can be increased resulting in increase large number of sales and conversions.
• Brand loyalty: It has been demonstrated that 53% of the users relies on brands which are present on social media sites. User-engagement is the important aspect as it helps in creating loyalty towards your brand.
• Target ideal customers: Social media ensures that right customer visits your website to read content and purchase your products or services. In Social Media Training in Lahore, you will also learn how to target your right customers using social media marketing.

In Pakistan, every brand now utilize social media marketing technique for brand expansion purpose. ITHeight has been considered one of the best IT training center in different cities of Pakistan. ITHeight covers six major social media channels in Social Media Marketing (SMM) Training. Visit ITHeight and get Social Media Training in Lahore to understand the benefits of Social Media Marketing.

In SEO Training in Lahore, you will learn that image optimization is about ranking of images to rank better on Google or any other search engines. The optimization of images includes reducing the image size without affecting the quality in order to load the website faster. It is important because users needs website to load quickly within 2 seconds. The website page loading speed is relevant to the bounce rate your website receives that also impacts sales and revenue of your business. Search engines prefers and determines to rank a website based on website’s loading speed and bounce rate.

• Choose relevant images: It has become one of the common fact that users prefers images than reading any text. Image on your website should be relevant and of high quality to grab user’s attention and image must convey the message clearly. For SEO purpose, your own photos of business will be more good. In SEO Training in Lahore, you will also learn that images should be relevant to the content.
• Use high quality image format: Search engines usually prefer images of high quality and high resolution. If website contains images which are of poor quality and resolution then it will become distorted on mobile phones, therefore, it will not be good for SEO. JPEG and GIF file formats are the best and excellent.
• Name your images: For image optimization, it is necessary to follow the rules of search engines. Search engines crawls your website including image file names. Alt text must be added for image and keyword should be used to define the content for web crawlers. In SEO Training in Lahore, you will also learn how to name the images using alt tags.
• Thumbnails optimization: Usage of thumbnails is a great option but it requires optimization but it need to be used with care otherwise it will affect website loading speed. Also use alt tag for thumbnails.
• Sitemaps: If your images are not arranged in the website source code, the web crawler won’t be able to find them. For web crawlers, sitemap is required. Google image sitemaps will be better and good for Google to notice your images and to rank your images.

In Pakistan, ITHeight has been offering numerous IT trainings that covers from basics till advanced level. ITHeight also offers quality SEO Training that covers advanced SEO tips, tools and techniques and also covers image optimization. Visit ITHeight and get SEO Training in Lahore to learn about SEO image optimization.

In Web Development Courses in Lahore, you will also learn that Google Adsense has become one of the popular platform for online earning purpose and it is being utilized by publisher globally. Google Adsense has numerous features for generation revenue that begins from pay per click ads, Adsense for search, Google pack etc. There are numerous ways to increase Google Adsense CTR.

• Ensure that ads which are visible on your site must be relevant to your content. To implement it, open web page, use keywords in title, page title, also incorporate keywords in the content which should be marked in the form of bold or italic.
• For Google Adsense, follow keyword density in your content as it will help in targeting your ads more and more and users will be able to click on relevant ads. In Web Development Courses in Lahore, you will also be taught about keyword density for Google Adsense.
• The best way for Google Adsense ads is to not use any borders. If you want to use borders then it should be merged with website’s background color. Web Development Courses in Lahore will help you to understand that borders are not recommended to use in ads.
• You can add your ads in the website content as well. The ads should be surrounded with web page content. This is the place where mostly visitors look. Allow users to read and click on your ads.
• Google allow us to track ads by web page or the types of ads displayed. There are 200 custom channels to use for ads. Always experiment with different ad types and positions to see which is the best for your website ads.

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With the help of SEO Training in Lahore, you will understand that if you want your website to get ranked better on search engines, effective SEO tips should be implemented. The website is becoming more competitive these days. Ensure that your website gets noticed by millions of users.

• Choose the keywords carefully for your website. While choosing the best keyword for a website, always remember website content and the products or services which you will offer.
• Your web pages must have a unique title and description meta tags. Incorporate keywords in these tags. It will help user and web crawler to understand the content and will help your website to place on better search engine position. In SEO Training in Lahore, you will learn how to add keywords in title and meta tags.
• Design your website in such a way that navigation should be easy for users. If a user can find their way easily, so it will help search engines to get your website along with web pages easily.
• Add alternate tags on the images to help web crawlers to read the content of image. If any browser is unable to display the images, then alt tag can help in defining the image in the text form to web crawlers.
• Incorporate keywords in internal link as an anchor text within web pages. While linking to another web page of a website, ensure that internal link contains the keywords for the web page which are being linked to. In SEO Training in Lahore, you will also be taught how to add keywords in internal links.
• Your website must have a sitemap of XML and HTML for both users and web crawlers which will help them to get an easy access.

In Pakistan, ITHeight has been offering numerous IT trainings in different cities. ITHeight also offers quality and advanced level of SEO Training that covers the latest and recent SEO techniques, tools and tips. Visit ITHeight and avail SEO Training in Lahore to understand what SEO tips are required for website optimization. Also read the blog post named Avail SEO Training in Lahore to get knowledge about SEO Tips for more knowledge about SEO tips.

In Web Development Courses in Lahore, you will learn that there are various WordPress themes which comes with the numerous options of customization. If the options are not coded properly then it will become difficult for you to edit the theme or plugins.

• Simplicity: Various WordPress themes has built-in complex layouts, colors and animations. Always choose the WordPress theme which has a design layout that fulfills your requirements. WordPress theme should be good but it should not compromise the simplicity. In Web Development Courses in Lahore , you will also be taught how to use simplicity in your chosen WordPress themes.
• Compatible with browser: Many users use different browsers. However, your chosen WordPress theme should be compatible with all browsers as it is very important to work on it.
• WordPress plugins: The best thing about WordPress is the plugins. With the help of plugins, functionalities of your website can be controlled by it. Install some plugins such as Yoast SEO, Contact Form 7, W3 Total Cache etc. In Web Development Courses in Lahore , you will also be taught about essential WordPress plugins.
• Page builders: Page builders are plugins on WordPress which allows to create numerous page layouts which helps in using drag and drop interface for users. Some of the WordPress themes comes with the page builders which are installed already. Page builders are usually used for the landing pages.

In Pakistan, ITHeight has been offering advanced and professional level IT trainings in different cities. ITHeight is offering Web Development Training that covers WordPress in detail. Visit ITHeight and avail Web Development Courses in Lahore to get knowledge about tips for WordPress themes.

With the help of Digital Marketing Courses in Pakistan, you will come to know that whether you have a small business or large, marketing is still one of the essential need. Your business will be failed if your marketing strategy and business is not strong and effective. Nowadays, it is an era of digital marketing which can help your business to grow.

• Marketing planning process: A marketing campaign only succeeds if it is relevant. Marketing process should be created in such a way that instead of generating huge traffic, quality leads should be generated. Create strong and effective goals. In Digital Marketing Courses in Pakistan, you will also learn how to plan the marketing process for your business.
• Know your numbers: To run an effective marketing campaign, it is essential to have Google Analytics that can help in monitoring website traffic and audience. Numbers actually decides success. Understanding numbers is important for any effective marketing campaign.
• Create new content: Nowadays, content in digital marketing is considered to be the king. Content has become one of the effective way in promoting business, website and social media sites also. Quality and relevant content matters a lot in marketing campaign. In Digital Marketing Courses in Pakistan, you will also be taught how to compose quality content.
• On-Page SEO: After composing quality content, SEO should be implemented. It is one of the marketing method through which users can find the business and content which is published by you. SEO includes keywords, content, page speed, image optimization etc.

In Pakistan, ITHeight has been considered one of the popular training center in different cities. ITHeight has been offering Digital Marketing training from last few years. Visit ITHeight and get Digital Marketing Courses in Pakistan to understand the basics of digital marketing.

If you want to rank your website better on Google, then SEO is the method. In SEO Training in Lahore, you will learn that while implementation of SEO, you will also learn about HTML and will learn how to do keyword research and analysis if you are unable to do edits on your website. If you choose irrelevant keywords then your website won’t be able to fall in the right category. As a result, your business won’t be able to make sales.

In order to rank high better on Google, you must have a better word score and high quality backlinks. To get a better high word score, some text on homepage are required and for this purpose, keywords should be utilized as much as you can. If your website is getting optimized for keywords, then you are getting your website ready for SEO. In SEO Training in Lahore, you will also learn how to perform SEO to get the website rank better on search engines.

Before submission of your website to the search engines, your content must contain keyword rich text, meta tags, sitemap.xml etc. Once these strategies are done, your website is ready to get backlinks. If you have backlinks to your site, it is important for those websites to have high domain authorities as it will help Google to crawl your website. In SEO Training in Lahore, you will also be taught how to create high quality backlinks, In SEO, there are some techniques which violates the rules of search engines and those techniques are known as Black Hat SEO techniques. Due to violation of search engine rules, search engines penalizes the websites. For example, cloaking, duplicate content, keyword stuffing, hidden text and links etc.

SEO helps in improving the volume and quality of website traffic. Before website optimization, you must have a strong knowledge of SEO, how search engine works, research which keywords are mostly used for searching purpose etc.

In Pakistan, ITHeight has become one of the best IT training center in different cities and it has been offering SEO Training from last few years. ITHeight covers SEO from basics till advanced level. Visit ITHeight and get SEO Training in Lahore to learn more about SEO as an internet marketing method.

Search Engine Optimization (SEO) has become one of the essential marketing strategy for every businesses. In SEO Training in Lahore, you will learn that blog is one of the best way to encourage people to visit your website or blog posts. There are numerous ways to increase the traffic to your blog or website which are:

• Update blogs regularly: Blogs should be updated regularly using new and unique content and should also follow the rules of search engines.
• Gain exposure: There are numerous internet marketing strategies that can help your blog to get more exposure. Strategies such as SEO, social media marketing, PPC ads, Google Adwords can be used. In SEO Training in Lahore, you will also learn how to promote your blog to get more exposure.
• Quality content: For blog, high quality content should be composed in order to achieve huge amount of website traffic. High quality and interesting content will help people in visiting your blog, therefore it will increase user-engagement. In SEO Training in Lahore, you will also be taught how to compose a quality content using SEO elements.
• Grab user’s attention: Blogging can help in capturing user’s attention to visit your blogs. Headlines should be catchy and unique. To increase user engagement, add videos, images, infographics in your blog posts to increase user’s attention.
• Quality products: If you are offering high quality products or services, it will make people to visit your blogs. A word of mouth will help your blog to increase its traffic.
• Engage with audience: Blog writer must engage with its audience. Discuss with audience on your blog posts using comments, respond to audience’s questions, get feedback. In this way, your audience will be able to trust your company in purchasing your products or services.

In Pakistan, ITHeight has become one of the best SEO Training center in different cities. ITHeight offers quality and professional SEO that covers from scratch till advanced level. Visit ITHeight and avail SEO Training in Lahore to learn how to increase blog traffic.

With the help of Social Media Training in Lahore, you will learn that social networking is dependent on high quality content which is only possible with the help of SEO strategist. SEO strategist help in building online presence on search engines and social media sites also. Online presence has become an integral part of every company which social media also offers and it is the best platform to get engaged with the customers.

In Social Media Training in Lahore, you will learn that social media also helps in communicating with audience directly by sharing the content regarding services and products. Social media helps in understanding the interests of your audience what they like and behave. Social media now has become one of the essential platform that helps in delivering results of high quality for business and customers. Social media has become one of the effective digital marketing technique that has potential to reach to the prospective clients, user-engagement and increase the brand awareness.

With the help of Social Media Training in Lahore, you will learn that social media marketing is the technique that uses social media sites to increase the sales and traffic which is useful for company. It is cost effective marketing method and it is the process of getting traffic with the help of using social media sites. It also helps in increase visibility on internet in order to promote services and products. Social media marketing is way much cost-effective than any other marketing technique which also helps in monitoring competitor’s online activities. Social media marketing is one of the cost effective marketing method that helps in creating huge followers.

In Pakistan, ITHeight has been offering numerous IT trainings in different cities. ITHeight also offers Social Media Marketing (SMM) Training that covers numerous social  media platforms. Visit ITHeight and avail Social Media Training in Lahore to understand how social media marketing helps in growth of business.

WordPress is the best content management system in the world. In Web Development Courses in Lahore, you will learn that with the help of WordPress CMS, simple websites to blogs can easily be built and developed. WordPress is a platform having numerous plugins, themes and features that makes experience better.

Do’s of WordPress websites:

• New database: After installation of WordPress, creation of a new database is the initial task. Due to existing database, website content or codes can be in risk. Therefore, always create a new database after installation of WordPress. In Web Development Courses in Lahore, you will learn how to create new database in WordPress website.
• Install best plugins: WordPress offers the effective and unlimited plugins so choose plugins according to your website’s requirements. The plugins for cache, backup, security etc. must be installed.
• Strong and complex password: Security of WordPress should always be considered a top priority as it helps in winning client’s trust. Therefore, password should be strong and complex and must be changed after every few months to prevent from hacking.

Don’ts of WordPress websites:

• Avoid using Admin as a username: To use admin as a username in WordPress, it is one of the wrong doings. As username with admin is easy to hack. Therefore, avoid using admin as a username.
• Poor Hosting: Never purchase a poor hosting else it will affect your website badly in terms of no functionalities in the website and will cause numerous problems such as server timeout rate. In Web Development Courses in Lahore, you will also study about domain and hosting which are good for WordPress websites.
• Too many plugins: Do not install too many plugins on your WordPress websites else it will affect the loading and performance of your website badly. Use only desired plugins.

ITHeight has become one of the popular IT training center that offers popular IT trainings in different cities. Among those trainings, Web Development Training has become one of the best IT training that covers WordPress from scratch till advanced level. Visit ITHeight and get Web Development Courses in Lahore to learn about do’s and don’ts of WordPress websites.